Color
Get inspired by a holistic color system that gives you boundless possibilities. From high-performance permanent color to gentle tonings you get everything for beautiful and easy to create color results. Just the way your clients love it.
Topchic Zero Ammonia-Free Permanent Hair Color
With Topchic Zero you can have it all.
>> The best performance* and a conscious, feel-good color.
>> To be mixed with System Developer Lotions 3% –12%.**
>> Conscious and incredibly caring, ammonia-free formula.
>> Free from silicones and ethanol.
>> Incredibly natural, reliable grey coverage – up to 100%.
>> Natural looking, even color results with up to 2x more shine***.
* Based on overall performance (grey coverage, conditioning and shine) vs leading competitors.
** Depending on mixing recommendation.
*** Vs untreated hair.
Colorance Demi-Permanent Hair Color
COLOR FOR EVERYONE. EVERY STYLIST. EVERY CLIENT. EVERY SERVICE.
>> Everything you need to create shiny, healthy-looking and vibrant color for everyone.
>> Ammonia-free and with repairing effect, for unlimited service options.
>> To be mixed with System Developer Lotion 2% and 3%*.
* Depending on mixing recommendation.
Elumen & Elumen Play
EXPERIENCE A DIFFERENT WAY OF CREATING COLOR. COLOR DIFFERENT.
>> Full flexibility is yours. Choose long lasting or semi-permanent color. And perfectly matched color care. For a new generation of creatives.
>> Long lasting color, oxidant-free.
>> Exceptional brilliance with incredible shine.
>> Exceptional durability.
>> Up to 100% dimensional grey coverage.
>> Perfect also for clients with scalp sensitivity to conventional oxidative colors.*
ELUMEN PLAY - PRESS PLAY TO START
>> Semi-permanent color. Maximum versatility. Lasts up to 10-15 washes.**
* Only direct dyes are used. A patch test performed by a dermatologist is still recommended.
** Depending on shade and hair structure.
Men ReShade
SEMI-PERMANENT HAIR COLOR
>> The most discreet way to blend grey.
>> For consistently natural, transparent grey reduction and visually more fullness, no visible regrowth.
System Bond Pro+
UPGRADE YOUR COLOR EXPERTISE
>> BondPro+ ensures exceptional hair quality after lightening, coloring and texturing services.
>> BondPro+ protects hair from damage during alkaline services and therefore prevents breakage by strengthening the hair fiber and supporting bond stability.
>> Due to its deeply nourishing and revitalizing effect, it will make hair look and feel significantly healthier. There is no visible dilution of lightening or color performance.
System @Pure Pigments
IMAGINE COLOR. NOW MULTIPLY IT
A revolution in Goldwell hair color.
>> High-definition direct dye additives that elevate hair color with unprecedented vibrancy and brilliance.
>> The eight concentrated tones of @Pure Pigments add a unique play of color reflections and shine to your Goldwell color.
>> Developed to work exclusively with Topchic, Topchic Zero, Colorance and LightDimensions Brightener, @Pure Pigments integrates easily into your favorite formulations.
Goldwell Color Portfolio
