Elumen
EXPERIENCE A DIFFERENT WAY OF CREATING COLOR.
COLOR DIFFERENT.
EVERYTHING A COLOR IS. AND ISN’T.
Full flexibility is yours. Choose long lasting or semi-permanent color. And perfectly matched color care. For a new generation of creatives
>> Repairs the hair while coloring.
>> Without peroxide, amonia and amonia-odor.
>> 32 Shades from Natural to Colorful. Mix & Match.
>> 2 new natural shades with up to 100% grey coverage.
>> Alternative for clients with allergic reactions with oxidative color.
>> Up to 37% more shine compared to intensive demi-permanent hair colors.
>> Up to 76% more color intensity compared to oxidative permanent hair colors.
>> Up to 20% longer durability compared to oxidative permanent color.
Elument Color
>> Long lasting hair color, oxidant-free.
>> Extra vibrant and shiny hair color without damage.
>> No ammonia odor.
>> Including Natural shades for grey coverage and beautification services.
Elumen Play
Elumen Play is a ready to use true semi-permanent hait color. No developer required.
>> Compact assortment of 17 Shades + CLEAR. With up to 100% fading on tone.
>> Lasts up to 10-15 washes.*
>> 8 out of 10 stylists perceive an improved hair structure.
>> 83% rate the shine better than a leading competitor.
>> More than 60% rate the hair feel after coloration with Elumen Play better than leading competitors.
>> 60% of stylists rate the color brilliance better than leading competitors.
* Depending on shade and hair structure.
Elumen Extra
>> ELUMEN PREPARE. Pre-treatment. Improves the durability and optimizes the deposit of Elumen hair color.
>> ELUMEN THICKENER. Thickens the consistency of Elumen hair color when carrying out creative techniques.
>> ELUMEN LOCK. Reduces fading of Elumen hair color for a longer lasting result.
>> ELUMEN RETURN. Hair Color Reducer. Reduces the color immediately after coloration with Elumen. Works without oxidizing and reducing agents.
>> ELUMEN CLEAN. For the gentle removal of stains on the skin caused by Elumen and Elumen Play hair color.
>> ELUMEN PLAY ERASER. Removes any Elumen Play shade by up to 100%3 on pre-lightened hair. Creates a clean canvas for your creativity. With effective caring agents that help to insure hair´s integrity during the process. Provides a conditioned and smooth hair feel.
HDmax Technology
A system of specially-selected direct dyes are designed to fade on tone.
Creates extraordinary intensity by sitting both on the outer
and inner levels of the cuticle layer.
Shine & Care Technology
Gives outstanding color shine, brilliance and hair that is
healthy-looking (Glow Effect).
Elumen Permanent & Elumen Play Semi-Permanent Color Segment
