ENDLESS VERSATILITY IS YOURS
EXTRA LUMINOUS, SHINING AND LONG-LASTING
 
One of the most exciting new technological developments in professional hair color is the Goldwell Elumen. Elumen is the first oxidant-free durable hair color that works without peroxide or ammonia. Using a purely physical process, Elumen's brilliant, direct-acting, negatively-charged color dyes are drawn deep inside the positively-charged hair shaft and held, as if by a magnet. But there's truly no fear, no commitment. With Elumen Return, the hair colorist can remove the hair color immediately and gently with no damage simply by reversing the magnetic charge.

With Elumen, Goldwell has developed an innovative high performance hair color - Elumen dyes the hair permanently, but without oxidation, ammonia, or alkalinity. The result? Beautifully, radiant hair color without any damage to the hair. Elumen also repairs the hair's structure. The hair-color smoothes porous and damaged sections not only on the surface, but also inside the hair shaft to provide a healthy, smooth surface that reflects light and gives the color in the hair unprecedented shine.

Multiple shades. Elumen's 36 shades + Clear gives you the ability to create an unlimited variety of colors. And, thanks to the unique color card, you can guarantee results without fear. As part of your creative palette, Elumen works great for low-lights/tintbacks, multi-shading, toning and color balancing. Because it improves the hair's structure to revitalize stressed and damaged hair, leaving it with long-lasting, brilliant, healthy, shine, it's the ultimate shine service.

What's more, Elumen repairs hair, smoothing porous and damaged sections not only on the surface, but deep inside the hair shaft, providing a healthy, smooth surface that reflects light brilliantly. Elumen's new technology offers many "firsts," giving you a truly new story about hair color.
 
Elimen Claims:
Long lasting color.
Up to 100% Grey Coverage.
Without peroxide, ammonia and ammonia-odor​.
Up to 20% longer durability compared to oxidative color.
Direct dye toner that last as long as oxidative hair color. 
Up to 76% more color intensity compared to oxidative permanent hair colors.
Up to 37% more shine compared to intensive demi-permanent hair colors.